6 ways to start motorcycle fairing business: the Ultimate Guide 2019
Motorcycles are a niche market in transportation. Motorcyclists prefer to ride instead of drive, for several reasons. Including saving money on gas, beating traffic gridlock, the feeling of freedom on the road, the rush of two-wheeled performance, affordable insurance. Starting a motorcycle parts business allows you to break into this niche motorcycle market. If you are a two-wheeler enthusiast, starting a motorcycle parts business can allow you to work within your passion. Besides you can meet local motorcyclists and provide an on-demand service. It is the happiest thing in the world to do what you are interested in.
This article will teach you how to analyze your competitors, how to build a successful B2C website and find an excellent supplier. We even teach you how to promote, so as to start the motorcycle fairing business smoothly. If you’re with great passion to start a motorcycle fairing business, but just a start-up or a green hand, this is probably the most valuable article you have ever read.
Now let’s break down these pre-startup plans and take you to step by step to success.
Step 1 ：
Industry Prospect analysis（Do market research）
When you decide to start a new business, surely doing market research should be the first step, one of the most important steps. Only on the right road, we can go farther and farther. In a downhill industry, even the best plan and team, even if you exhaust your time and energy, it’s still difficult to move on. The so-called choice is more important than effort.
OK let’s check some data for motorcycle part industry:
Below are the top 10 countries in terms of motorcycle accessories exports in 2012-2017.
The listed 10 countries shipped 94.5% of global motorcycle exports in 2012-2017 by value.
It can be seen that in 2012-2017, China’s export volume of motorcycle parts ranked first in the world. Now let’s take a closer look at the export trend of the world’s largest motorcycle manufacturer over the past 10 years.
From 2006 to 2014, the China exports valume of motorcycle accessories and body have been growing rapidly for 9 years. After a short decline in 2015 and 2016, they have continued to grow from 2017 to now. During the period from 12-01 2006 to 12-01-2017, the average value was 34,111.083 million, compared with $68,594.570 million in the period from 12-01 to 2017.
——Data is reported by China Association of Automobile Manufacturers.
The data is categorized under China Premium Database’s Automobile Sector
– Table CN.RAE: Automobile Export.
Now let’s take a look at the global import of motorcycle accessories and body.
Below is the top 10 countries in the world of imported motorcycle accessories in 2012-2018
The United States is the world’s largest importer of motorcycle accessories (17.65%), followed by Germany (14.94%). Now we take the most representative importing country – the United States for research. We take a look at the trend of the world’s largest importer import from China of motorcycle accessories in the past 12 years.
During the period from 12-01-2006 to 12-01-2017,the average value of motorcycle parts imported from China by the United States was $304.41 million. The data reached an all-time high of $569.423 million in 2017 and a record low of $133.87 million in 2010. As can be seen from the figure, the number of motorcycle accessories imported by the United States from the China market has the blowout growth from 2014 to 2017.
—Data remains active status in CEIC and is reported by US Census Bureau.
The data is categorized under Global Database’s USA
– Table US.JA080: Trade Statistics: China: Imports.
From all the above data, we can see that China is the world’s largest exporter of motorcycle accessories, while the United States is the largest importer. Globally, the export and import of motorcycle accessories have shown a rapid upward trend. From these data we can infer that the sales of motorcycles will continue to grow in the next 5-10 years. So the motorcycle industry is worth further cultivation. Congratulations you choose the right industry！
Step 2:
Assessing yourself (finding your position in the industry chain).
After choosing a promising industry, we now need to position ourselves in this industry. First, figure out who you are, and know what you should do. Finding your position in the industry is very important. Only when the position is clear, can all the work behind be carried out in a targeted way. From finding suppliers to targeting customer groups, we can get twice the result with half the effort.
To clarify your position in the industrial chain, first of all, you need to know the industrial chain structure.Normally it’s as shown in the figure:
However, as the world economy information becomes more and more transparent, it is not difficult to find manufacturers in today’s information-developed world. Customers constantly try to find upstream suppliers to subtract the intermediate links, thereby reducing costs. This situation led to many intermediate links that do not create added value are obsoleted gradually, the supply routes of products are constantly shortening. So the structure of industrial chain changes as follows:
Even is :
Cross-border e-commerce shortens the international trade industry chain, improves the efficiency and drives the deep-seated transformation of international trade. Let thousands of small enterprises even individual consumers are able to participate in international trade, that only large enterprises can participate in the past. Through the support of cross-border e-commerce, to meet the global consumer demand for high-quality goods. In the future, the supply chain model of international trade will be more inclined to meet the individual needs of consumers. So B2C will be the ultimate development model of international trade in the future.
Motorcycle fairing is a typical product around consumers’ personalized requirements, most of them are customized products which has obvious particularity. So “Factory – Retailer” is the main business model. While the retailer classification here is shown as follows:
And 70% of retailers is those sell directly through the company’s website. Why does this retailer become the mainstream? Let’s see what their characteristics are:
- Drop Ship model: This model is flexible and simple. Products are sold through the company’s website. After receiving orders, the retailer informs the factory to start production. Finally, the factory directly delivers products to the end users. Retailers do not handle goods, not involving warehousing, packaging, transportation and other links.
- Low risk: no need for inventory and backlog of funds. Besides retailer even monthly settlement of orders to factories after receipt of consumer payments.
- Care-free after-sales service: Because the retailer does not directly handle packaging and transportation links, after-sales are mostly undertaken by the suppliers.
In summary, the advantages of B2C retailers are obvious. You don’t need to set up a huge sales team, rent large warehouses, pay for packaging and transportation. You don’t even need an office but directly work at home. But don’t underestimate this SOHO (small office home office) mode of work, the profit they create even higher than a large wholesaler. A large number of B2C websites through this mode to earn a lot of money.
If you’re just a motorcycle enthusiast with no experience no large amount of money and no team to work with, then positioning yourself as a retailer is the most appropriate. This article will hand-in-hand teach the retailer who sold through the company’s website to start fairing business.
Step 3 :
Analysis competitors
Fortunately for you, in the early stage of your business, you chose an advanced business model in a promising industry, which laid a good foundation for you to continue. But these two factors alone are not enough to make you to be successful. Because there are many people are running along the road like you, they are your competitors. So if you want to break out of all your competitors, you must analyze your competitors first and then make a differentiation strategy. As Chinese strategist Sun Tzu said: know yourself and know your enemy, you will win every war.
Maybe you will ask: Lydia, then who is my competitor? And how to analyze them? Don’t worry, our mission is to help sellers grow by providing valuable business information. Here are two steps to help you beat your competitors:
The first step: find out who your competitors are.
In management, there is a term called “strategy group”. That is to say if the competitive strategy is similar, it belongs to a strategic group, and if it belongs to a strategic group, it’s the competitor. Please note the word “competitive strategy”, which covers three aspects:
1) Business model: What kind of company does your competitor belong to?
- Cost Priority: These companies use low prices as their main selling point, normally have big sales volume and low profit.
- Differentiation: The company is mainly engaged in customized products. Products have their characteristics and provide professional services, creating value through differentiation.
- Segmentation market: The products only serve a small group of people, only do a certain market.
2) Sales Model
- B2B (factory-distributor/importer/wholesaler).
- E-commerce platform (eBay Amazon etc).
- B2C website (sale directly at company site).
3) Upstream and downstream of the supply chain
- Upstream: How strong is the supplier?
- Downstream: What market they have been developed, what roles have their customers played in the supply chain? And what is their approximate purchasing volume? How long have they cooperated?
That is to say, who is in the same business model, sales model and supply chain upstream & downstream, that is with the same competitive strategy, they are your competitors.
Now let’s go back to the motorcycle industry. Low cost, large sales is the advantage of B2B sales model. But most of the products are conventional, it is difficult to achieve personalized customization. So these competitors belong to the cost-first business model. Their upstream supplier of this seller is usually factories. As you are a B2C sales model, this type of vendor is not your direct competitor. Your main competitors should be the other B2C sellers and E-commerce platform sellers who do not have overseas warehouses. Their competitive strategies are similar to yours. If you want to break through, you need to create value through differentiation. If create your own differentiation, you can even defeat the large importers and become the tiger at the top of the food chain.
The second step, how can we create value through differentiation now?
First of all, we have to figure out what differentiation is.
Definition of differentiation: Comparison with its competitors, make a product or brand stand out as a provider of unique value to customers. The popular saying is: I have things while others don’t; When they have, mine are better; Even if they got the best, mine is unique. Differentiation can be divided into tangible and intangible aspects. The detail is as follows:
Now let’s through some useful tools, to analyze the strengths and weaknesses of our competitors. So as to find out where we can create differentiated value.
Objective factors analyze:
1）Investigate competitor’s product design and production process.
Some product design can be analyzed through their website, but the direct and effective way is to get their samples. Through the samples, we can see the design and judgment of their production process. There are many ways to take samples, such as directly purchasing through competitor’s website, visiting the exhibition to check the product and so on.
2）Investigate the company’s sales volume.
Sales volume can be judged by import volume. Customs data is the main search tool to find competitors’ import volume. The specific operation is: input keywords + industrial sites, the information is shown as follows:
Subjective factors analyze：
1）Check the recruitment website which is often used by the competitors.
We can check the recruitment requirements and salaries of the company for technicians and business personnel. To judge the structure and general level of the competitors’ team. The main recruitment website is LinkedIn.
2） To judge the competitor’s strength by the level of copywriting on his company’s website, especially the blog articles.
3） Interview with your competitor at the exhibition to find out how’s the boss’s EQ, and how their work team is. If they are professional enough on the product? And how about their price?
Through the above ways, we can find the strengths and weaknesses of our competitors, so as to analyze what strengths we have that they do not have. Focus most of the time on our own strengths, forming personal barriers. So as to achieve differentiation and ultimately defeat them.
Step 4 :
Find the suitable supplier
Above all, we have repeatedly stressed the importance of creating differentiation. In fact, the most effective way to create differentiation is to find a truly reliable and powerful supplier. Such a supplier can create unmatched differentiation for you from both objective and subjective aspects. So the most critical step to start the business of motorcycle fairing is to find an excellent supplier.
There are no limits on who can become a great entrepreneur. You don’t necessary to get a college degree, a bunch of money or even business experience to start something that could become successful. However, you do need a strong plan and support team to see it through.
If you’re an entrepreneur, odds you already have a strong plan. But you might not have the support team to help to start a business in a new field. If you are just a true Soho (small office home office) hitting the small business road alone, you may not need employees, but you will still need your own support team. This team can be comprised of a small business coach or even your family, but the most important support team should be a reliable supplier. They are a guide when the road gets bumpy. Once you have completed these business start-up resources, you will have all of the most important bases covered. Keep in mind that success doesn’t happen overnight. But use the plan you’ve created and the reliable support team to consistently work on your business, you will increase your chances of success.
So how does an excellent supplier create differentiation for you?
1) Provide a high-quality product.
2) Provide competitive prices.
3) Provide perfect packaging.
4) Punctual delivery date.
5) Provide perfect after-sales service.
6) Provide a large number of promotional materials like image, video, to help you build your website. (Details please check step 5)
7) Provide professional guidance to help you learn products quickly.
Now we know that a good supplier can play a huge role, so how can we find a really good supplier? Please read our hot article:
, from which you will find the best answer.A supplier who can provide products and services that competitors can’t match, it’s enough for you to leave your competitors behind.
Step 5 :
Build the new website
Now that you have identified your position and have a strong team behind, you need to build a sharp weapon to help you fight in the market. The most powerful weapon is your website. A website is your representative postcard and a window for customers to know you. For B2C sale mold, the website is a platform for the direct transaction. Therefore, only by doing a good job of the website you can land all your resources and eventually get orders.
Building a website requires high competence and need to prepare a lot of material. A website is your portfolio: you have to be a programmer to write programs, a designer to design web pages and a writer to write a blog. You also need to be an industry expert to explain the attributes of the product and guide customers how to use it through the content of the website. A good website must also be designed with product characteristics, which is also a good performance of differentiation. It means that in order to build an excellent website, besides the basic knowledge of building a website, you must also have a good understanding of the product industry.
The steps for building the website are as follows:
1) Preparing materials.
Unfortunately, many entrepreneurs can’t move forward even in the first step of building a website, because they can’t find good suppliers to get a lot of high-quality website materials.
ABS fairing is a product with many models, years, painting scheme and parts. To build a B2C website, you need at least thousands of pictures to make customers have enough choices when they shop at your website. Preparing thousands of pictures is an almost impossible task for an entrepreneur. Most of the pictures on the internet are watermarked. You can’t take them directly. If you buy them, the cost is very high and you even may not be able to buy them.
In this case, a supplier with advanced data management can give you tremendous help. Why do I say need suppliers of advanced data management? Because most of the supplier management in China, is still very backward. Even the necessary information for the work has not been effectively managed. Most of the suppliers have never collected product photos, let alone videos.
Our company Top Fairingkit.com has been specializing in the abs motorcycle fairing industry for many years, we have been meticulous and scientific in data management. We have a large number of materials for building a new website. From product photos to production process display videos. All of these materials will be provided to our customers free of charge to help them build the website.
2) Design web pages.
In addition to a certain aesthetic feeling, you also need to have enough understanding of the user. Design the pages accord with their aesthetic views. A good-looking page can prolong the customer’s stay on the website, thereby increasing the probability of purchase. Our company’s sales team is the expert in this field. Because of years of contact with production and various customers, our sales team knows exactly what pages can make customers have a better reading experience. What kind of structure design can make customers feel the shopping is the most convenient.
3) Build a web framework.
You can use some ready-made templates to quickly build your website, or write the programs in person. To make a more humanized and personalized website, of course the first choice is to write the program yourself. But maybe most entrepreneurs are not experts in this field, and they even can’t write programs at all. In this case, you can consider outsourcing. But outsourcing also has many shortcomings, such as high cost, programmer’s time is instability and ignorance of the industry. Resulting even if spend much, can’t achieve the effect of our requirements. Then how should you do now?
Don’t worry, if you choose an excellent supplier, this problem can also be solved. Our company Top Fairingkit.com also provides services for building of websites. We even have a dedicated website-building team to teach customers to build their own website, and all these service is for free. We are almost the only motorcycle fairing supplier in China that can provide service for building website.
4） Write blog.
Write the article that shows your professionalism. Content marketing is the most effective marketing method at present. Besides showing the strength of the company, it can also show our profession for product.
As long as you choose to cooperate with our company, you don’t need to spend a lot of time learning how to be a designer, programmer and fairing kit expert. Because we provide all-round support and guidance from large number of materials to writing programs, and finally to content marketing guidance. If you are determined to start a motorcycle fairing business, you just need to pick up your phone and call us immediately 86-15013250961 or send us email: lydia@topfairingkit.com. Our team is always on call!
Step 6 :
Promote your website
When all the work is ready, we have the last step to complete, which is to launch your weapon (promotion website) and attract a large number of customers to your pocket.
4 methods of website promotion:
1) Google Promotion
- SEO (Search engine optimization).
It is a long-term investment, takes 1-2 years or even longer. But once successful, your website can rank in the first page of Google search, there is no need to worry about your order volume.
There are several ways to optimize search engine:
* Website Analysis of Competitors.
* Keyword analysis and strategy.
* Making full use of social media.
* High-quality outreach.
- Google Advertising.
This is a relatively expensive way to promote, but it also has its advantages.
* Quick results.
* Can test the keywords in a short time, so that provides valuable experience for SEO.
2) Promotion in social platforms.
Such as Facebook, LinkedIn, Instagram, mainly through:
* Add friends.
* Publish articles.
* Publish video: product display, installation and Maintenance Tips, etc.
3) Media Advertising.
Decide on a budget for your motorbike business marketing campaign. You can advertise in the local newspapers, trade magazines, television and radio.
4) Post on the forum.
Interact with motorcycle fans and answer their questions about products. You can discuss your passion for riding, it would also allow you to build personal relationships with your customers. Try to make them become your potential customers.
These are main promotion methods at present, followed by participation in exhibitions, sponsorship of racing clubs and some major competitions. Perhaps you will worry about the high cost of promotion, but may not achieve your desired results. With our many years of experience, we can assure you that your promotion costs will not be wasted, as long as you follow our guidance in all 6 steps. Because with a good understanding of the market and a good supplier to give you the greatest support, your excellent website will become your money printer.
The road to entrepreneurship is difficult. You will be appreciated, laughed at, misunderstood, wronged, excited in the morning and anxious in the middle of the night. Entrepreneurship is a way of thinking, reasoning and behavior. It is driven by opportunities and requires overall consideration and harmonious leadership. Starting a business must contribute, must make efforts. You need to bear the corresponding financial risks, and get the return of money. Entrepreneurs can experience most of the world’s emotions and real face. You will gain spiritual satisfaction and freedom of your life. After starting a business, your life will be doomed to be unusual.
— Salute all entrepreneurs who are ready to start a business or are trying to start a business!
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